Post by cootie on Sept 21, 2006 13:16:34 GMT -5
From the Toronto Globe and Mail...
"It's more evolution than revolution, but Milwaukee business leaders have started moving their corporate outings from the fairway to the roadway," writes Tom Held of The (Milwaukee) Journal Sentinel. "The tagline to describe the phenomenon, 'bicycling is the new golf,' first caught on in Silicon Valley, Calif., which always seems to be a few miles ahead in cutting-edge business trends. . . . The parallels between corporate golf and corporate cycling may actually be closer than side-by-side fairways. Replace hole sponsorships with rest-stop sponsors, give away water bottles instead of golf balls, and pick up the pace and you've got a corporate event that builds business, teamwork and quadriceps."
"It's more evolution than revolution, but Milwaukee business leaders have started moving their corporate outings from the fairway to the roadway," writes Tom Held of The (Milwaukee) Journal Sentinel. "The tagline to describe the phenomenon, 'bicycling is the new golf,' first caught on in Silicon Valley, Calif., which always seems to be a few miles ahead in cutting-edge business trends. . . . The parallels between corporate golf and corporate cycling may actually be closer than side-by-side fairways. Replace hole sponsorships with rest-stop sponsors, give away water bottles instead of golf balls, and pick up the pace and you've got a corporate event that builds business, teamwork and quadriceps."
